A quote from an editor at an Anglophone broadcast media outlet, supplied by a friend:

Frankly, if it weren't for the flying eggs, I don't think we'd be covering it.

Says a lot about both us and them. What else would you expect when the country's president thinks Chekhov was a Ukrainian poet. Then again, we should perhaps be happy that 'Ukraine' is more pronounceable than 'Kyrgyzstan.'