Looks like they've run out of book titles...
The Economist's Edward Lucas seeks help in promoting his new book, due to be published in February 2008:
THE NEW COLD WAR: How the Kremlin Menaces Russia and the West
Not to be confused with Mark MacKinnon's book, published earlier this year:
THE NEW COLD WAR: Revolutions, Rigged Elections, and Pipeline Politics in the Former Soviet Union